Rodeo LIFE

“I had seen things really good about Team Cavender’s,” said Team Cavender’s Athlete Dylan Ouzts. “I think a few of my friends who had been on the team put in …

“I have been with American since 2020,” said American Hat athlete Josie Conner. “It has been a great experience.” “I love their hats, and the people at American are amazing,” …

The PRCA Resistol Rookie of the Year is the only world champion title with one shot. First-year PRCA card holders in their debut season strive for the coveted crown and …

The Horse Nations Indian Relay Council (HNIRC) is more than just an organization; it is a guardian of a vibrant cultural tradition that dates back centuries. Established in December 2016, …

“I have a few friends that were on Team Cavender’s in the past, and this year at the Texas High School Rodeo Finals, they set me up to talk with …

Although Damian Brennan may be somewhat fresh to the Pro Rodeo trail, he’s no stranger to winning. Sitting at number one in the world standings in saddle bronc riding as …

Shaley Ham didn’t initially set out to be a fashion influencer. Though she always loved fashion — as a kid, she carried notebooks that featured her hand-drawn fashion designs — …

For Shelby Lovelace, the true essence of Western fashion transcends clothing. The message at the core of her boutique brand, The Good Babes, is that true sophistication emerges from an …

I had the honor of being asked to help with a fun media event that Wrangler hosted during Cheyenne Frontier Days in celebration of their 75 years as a brand …