Press Release
A New Chapter for Rodeo Life: A Message from Our New Publisher, Scott Knudsen
Rodeo Life Magazine — October 15, 2025
Rodeo Life Magazine is proud to announce a new chapter as ownership transitions from Rick and Lori Bizzell to Scott, Tracy and Hailey Knudsen. The Knudsen family brings a deep love for the Western lifestyle and a strong commitment to continuing the magazine’s tradition of celebrating rodeo, faith and family.
A Letter from Publisher Scott Knudsen
Dear Rodeo Life Family,
It is with heartfelt gratitude and great anticipation that we announce a new chapter in the life of Rodeo Life Rodeo Magazine. As Rick and Lori Bizzell pass the reins to us—Scott, Tracy and Hailey Knudsen—we do so with deep respect for what they’ve built and a strong commitment to the road ahead.
This magazine was never just about rodeo—it has always been about the people. The families. The faith. The hard work, patriotism and values that are passed from one generation to the next. Rick and Lori have poured their hearts into Rodeo Life, making it a voice for our lifestyle and a legacy that matters.
For the past year, I (Scott) have had the privilege of writing for this magazine, sharing stories that reflect the soul of the rodeo community. It’s been an honor to be part of this journey from the inside—and now, stepping into a leadership role alongside Tracy and Hailey Knudsen feels both natural and deeply meaningful.
We’re not alone in this. Rodeo Life is powered by a fantastic team of creators, writers, designers, photographers and contributors—folks who live and love the lifestyle just like you do. Their passion and talent are what make each issue a celebration of who we are.
We are committed to honoring the foundation built by Rick and Lori while continuing to grow with authenticity, integrity and heart. Our vision is simple: to keep telling the stories that matter—to shine a light on the lives, faith, families and patriotism that define rodeo and rural America.
To our readers, thank you for being the backbone of this magazine. To Rick and Lori, thank you for your trust and the legacy you’ve created. To our team, thank you for your dedication and excellence. And to the future—let’s ride!
With gratitude and grit,
Scott, Tracy and Hailey Knudsen
Publishers, Rodeo Life Rodeo Magazine
