Shaley Ham: The West Desperado Way

Shaley Ham Shares Her Unbridled Secrets To Success

by Lacey Stevens

Shaley Ham didn’t initially set out to be a fashion influencer. Though she always loved fashion — as a kid, she carried notebooks that featured her hand-drawn fashion designs — a career as a fashion icon wasn’t at the forefront of her mind during her childhood in Cheney, Washington, just outside of Spokane.

The daughter of barrel racer Pam Capper, Ham grew up riding horses and attending rodeos on weekends, though she never really caught the competitive bug herself. But she loved traveling to the arenas alongside her mother, developing her love of the Western way of life along the way.

“That Western lifestyle and those roots have always just been something I’ve connected with,” she says.

Although her college years would whisk her away from Cheney, she moved back to her hometown after graduating with an accounting degree from the University of Oregon. Her return home sparked a renewed sense of passion for those Western roots.

“I fell back in love with the romance of the Western way of life,” she says.

The decision to return to her hometown ultimately changed her trajectory. She met bareback rider Nick Gutzwiler, who she would eventually marry. Around that time, she also began following others who sought to share their best Western-inspired outfits on social media.

She put her accounting degree to use, cultivating a career in the field. But that job would also lay the foundation for her transition to fashion, which began after her coworkers constantly told her how much they liked her sense of style. Given the praise, she created a social presence exclusively dedicated to showing off her outfits.

It didn’t take her long to build a community. After a couple of months, she already had a thousand followers.

“When I hit over a thousand followers, I was like, ‘Oh my gosh, like, I’m a rock star!’ It’s funny to tell that story now because I feel like people can get a thousand followers overnight. But it was very different eight years ago,” she says.

She now has more than 200,000 followers on Instagram, not to mention another 100,000 on TikTok. On her pages, you’ll find stylized images and videos of her in cowboy hats and boots, displaying classic Western style with a modern flair.

While it may seem odd to some to build a Western fashion empire out of an accounting background, it has served her well. Her background in a business-adjacent field has given her an upper hand in terms of her ability to navigate the challenges that come along with being an influential personality, such as networking and maintaining a professional demeanor.

Western fashion brands quickly identified Ham as someone they wanted to work with. They caught her attention with offers for free clothing—an irresistible perk for someone who was already fashion-obsessed. Something she’d started strictly for fun had suddenly started captivating Western fashion enthusiasts.

That was 2016, a year her mother qualified for the National Finals Rodeo. She joined her mother in Vegas, where she also first encountered representatives of many of her favorite brands in person at Cowboy Christmas, the Western-themed holiday event that takes place in tandem with NFR festivities. This experience led to more opportunities to work with the brands she already loved.

She also began receiving invitations to wholesale markets, such as the ones at the Dallas Market Center. These provide an early access opportunity to identify the styles and trends that Western wear brands are banking on for the coming seasons. They’re also a great opportunity to bond with the people behind the brands, which is an essential component of succeeding in the field of content creation.

Still, even with all her success, it would take several years before she reached a point where she felt comfortable leaving behind the accounting world and transitioning into life as a full-time content creator.

While her images often tout a carefree Western lifestyle, the truth is that success in this field requires the kind of work ethic only the most dedicated cowgirls can understand. She suggests that her background in the corporate world has proven a major asset, as her professionalism earns her kudos among her brand partners.

“That’s always my biggest encouragement for other girls when getting started,” she says. “Set those standards because as soon as you release the reins and give some slack in the professionalism department, things can start to go sideways.”

Presently, Ham has several collaborations with major brands — her four-year partnership with Rock n’ Roll denim stands out as a favorite among many. But Ham doesn’t foresee herself opening her own boutique anytime soon.

However, after realizing the concho belts that are a staple of her signature style can be challenging for people to find, she wanted to be able to tell her followers how they can get their own. So, she now offers them for sale on the West Desperado website.

“I wear them all the time. And it’s just super easy to know that I can send people somewhere to find them,” she says.

And as with any influencer, Ham varies her style based on the season or her vibe.

“I’m starting to love rosettes and like little accented rosettes. When they first came out, I was not vibing with them, but I’ve been seeing them incorporated in a more Western way. And I think it’s a delicate aspect to add when wearing lots of leather or fringe,” she says.

She’s also a fan of Lariat neckties, which are becoming increasingly popular.

“They hit the scene during this last NFR in December. And now girls are wearing them with strapless tops. A little Lariat necktie tied around your neck adds a fun kind of Western accent to any outfit.

And then, of course, there’s the most classic of all.

“You can’t go wrong with denim on denim,” she says.

Follow Shaley Ham on Instagram and TikTok at @westdesperado and visit her website at www.westdesperado.com.

Related Articles


© Rodeo Life Media Corporation | All Rights Reserved | 4445 Corporation Lane, Suite 270 Virginia Beach, Virginia 23462 

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
-
00:00
00:00
Update Required Flash plugin
-
00:00
00:00