Rodeo Life Magazine is proudly woman-owned, family-led, and built on a foundation of faith, freedom, and deep gratitude.

Rick and I founded Rodeo Life® together out of a deep passion for God, family, and freedom. To us, these are not clichés or borrowed words. They are the way we live ~ with integrity, purpose, and passion. Those values shape who we are, guide how we lead, and are infused into everything we do. They remain the heart and soul of Rodeo Life®.

We are also deeply grateful for those who came before us ~ from American Buckle, Rodeo News, and of course, those who first began Rodeo Life. We understand that stewardship matters, and with that gratitude comes a commitment to honor, preserve, and thoughtfully build upon the work of prior generations.

Today, I serve as CEO, Publisher, and Editor-in-Chief, leading the vision and direction of this woman-owned magazine and company, while Rick, a proud veteran, is now retired and focused on his health. His service-shaped strength, steady wisdom, and support remain part of Rodeo Life®.

From the beginning, we believed Rodeo Life® was meant to be more than a magazine. We are building a brand and a company defined by excellence, quality, and meaning. We are gathering exceptional writers, photographers, and sales representatives who share in our commitment to preserving stories, honoring heritage, and producing work that reflects substance and purpose.

Today, Rodeo Life® is a continued legacy ~ one shaped by respect for Western heritage, military values, faith, family, and the enduring American spirit.

Rick and I sincerely appreciate every hand that helped shape this road before us. And we are most grateful for the Lord who continues to be our very source of strength, wisdom, provision, and grace.