By Charity Pulliam/Photos Courtesy of Covy Moore Canadian tie-down roper Kyle Lucas says his relationship with American Hat Company began years before a partnership was ever discussed. For most of ...

Beyond the Buckle, the Depth of Consistency By Lori Bizzell Photos courtesy of American Hat Co. In an arena where speed is celebrated and pressure is unforgiving, Riley Webb has ...

By Charity Pulliam | Photo by Jackie Jensen Steer wrestler Rowdy Parrott is no stranger to the ups and downs of professional rodeo. But after a strong showing at last ...

By Charity Pulliam | Photo by Jennings Photography Nineteen-year-old Pecos Tatum might be young, but his rodeo résumé already reads like that of a seasoned pro. Hailing from La Plata, ...

By Charity Pulliam For Erda, Utah, cowboy Cooper James, rodeo has been more than just a sport — it has been a way of life. From an early age, James ...

By Charity Pulliam | Photos by Jennings Photography Atlanta, Kansas, cowgirl Baylee Barker said her relationship with American Hat Company stands out as one of the defining moments of her ...

By Charity Pulliam Mackenzie Mayes said her family has always been friends with Stan Redding, American Hat Company’s national sales manager. She said her professional relationship with the hat brand ...