Articles

            The “Western way of life” is a statement derived from long, hard days at work, traditional customs, and the determination to see a job finished. Men and women alike …

                  The ideals of the cowgirl spirit start with the grace bestowed on her by the Lord, and her determination to greet a challenge with hard work and grit. Mother, …

            In the daring world of fashion, Western fashion influencer and stunt woman Cara Smith has a style everyone can’t help but fall for. The content creator found her stride …

The word “cowgirl” represents more than just boots and a cowboy hat; from the boardroom to the arena, there are women across the country who embody the principles and values …

Daniel Wilder said his journey into the world of rodeo was shaped by his family, his fierce competitiveness and his passion for the sport. As a member of Team Cavender’s …

Atlanta, Kansas, cowgirl Baylee Barker said her relationship with American Hat Company stands out as one of the defining moments of her rodeo career. Barker said it all began in …

Mackenzie Mayes said her family has always been friends with Stan Redding, American Hat Company’s national sales manager. She said her professional relationship with the hat brand started while she …

Abby McCreary, a breakaway roper from Canyon, Texas, said she heard about Team Cavender’s when Jeff Howell, from the Cavender’s in Amarillo, Texas, encouraged her to apply.  “We were just …

A rodeo to remember through imagery. My experience capturing all angles of this deep Western tradition was like no other. While the photos best tell the story, the writing paints the …

From January to April, millions of cowboys and cowgirls from across North America will snowbird their way down to Texas for many high-call Western events. Rodeo fans from all sectors …

Shea Fisher Durfey wears many hats — mother, musician, songwriter, wife, entrepreneur, business owner, and barrel racer to name a few. Born in Australia, Shea began singing and competing in …