American Hat Presents Baylee Paul

by Siri Stevens

Baylee will be responsible for overseeing the company’s social media strategy, developing engaging content, and managing American Hat Company’s social media presence.
Baylee joins American Hat Company from Outlaw Equine, where she worked for several years in all facets of the clinic including social media and marketing. “I did lots of things at Outlaw and the knowledge I gained is immeasurable. I started teching for Dr. Josh Harvey, owner and founder of Outlaw Equine; in high school when he came to Florida for tours. During college breaks and after college, I worked in Rehab as well as teching. Eventually I moved into the office where I handled all the pro rodeo athletes, clinic scheduling and tours for the vets – it was a full-time job that’s for sure. It was while I was in the office, I began to manage the Social Media accounts and create marketing videos. I will forever be grateful to Josh and Ashley for the opportunities given to me.” said the 24-year-old, who went to school for Ag Communications and Dental Hygiene. “I worked in the dental industry for two years and realized I missed the Agricultural and Western Industries. I’m the kind of person that is social and likes to be out and about, not in the same place doing the same thing every day.” She did her college work at Frank Phillips College and North Texas Dental Academy.
Baylee grew up in the agriculture industry and has a history of rodeo all the way up to the collegiate level. Her deep understanding and passion for the western lifestyle make her an excellent fit for American Hat Company. She started competing in rodeo at the age of 6 in goat tying and barrels. In middle school, she added breakaway and team roping to the events she competed in. “I also showed pigs and steers in 4-H and FFA.” She admits the heat and humidity in Florida can be hard to handle, but she adapted. “We’d get up before the sun and get everything done and if you don’t get it done, you get used to sweating.” When she moved to Borger in 2016 for college, she has never looked back and eventually ended up in Decatur where her two brothers, Tyler and Wyatt, lived. Her parents, Bert and Tom, joined the rest of the family in Wise County in 2019.
“Growing up in and my love of this lifestyle make me a perfect fit for this job,” she said, of her position with American Hat. “I am working with all the pro athletes and the 250 youth ambassadors as well. I get to watch the kids grow up and see who they become as young adults.” She sees Instagram and TikTok as the most popular platforms on social media, with the focus on video, movement, and interaction. She has moved closer to Bowie and is planning to be around for a while. “I like the message the company stands for – it’s a way of life.”
“We are thrilled to have Baylee on board as our new Social Media Manager,” said Keith Mundee, President of American Hat Company. “Her experience and knowledge of the western lifestyle and rodeo industry, coupled with her expertise in social media marketing, make her an invaluable asset to our team.”
In her new role, Baylee will be responsible for creating and implementing social media campaigns that showcase American Hat Company’s brand and products. She will also be working closely with the sales and marketing teams to develop marketing strategies that drive engagement and increase brand awareness.

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