
Written on September 4, 2025 at 12:00 am, by Rick Bizzell
By Corynn Kayser As horse sale season kicks into high gear, buyers and breeders are keeping a close eye on the traits and bloodlines that are driving demand in today’s competitive Western performance market. Watching the sport of rodeo flourish in the past decade has had a lasting impact on the market, along with other Continue Reading »

Written on July 14, 2025 at 12:00 am, by Rick Bizzell
By Alex Lowe | Photos Courtesy of JJ Gottsch JJ Gottsch has enjoyed eight months of basking in the glory of ultimate professional success. He is not resting on his laurels. The CEO of the 2024 Professional Bull Riding Team Series Champion Austin Gamblers, Gottsch has been busy working to keep his franchise stacked for Continue Reading »
Written on July 1, 2025 at 12:00 am, by Rick Bizzell
By McKenzie Frizzell The road to the NFR is filled with more than just quality runs, diligent preparation and a strong mindset for success. It’s more than smart decisions regarding traveling partners or the time put into setting achievable goals that contribute to what you want out of the sport. For rodeo cowboys and cowgirls, Continue Reading »

Written on June 14, 2025 at 12:00 am, by Rick Bizzell
By Charity Pulliam | Photos Courtesy of Natasha McCann In a sport defined by toughness and tradition, Natasha McCann is carving out a new path for rodeo athletes — especially women — where strength, longevity and intention are front and center. McCann, a coach for Champion Living, works with Western and rodeo competitors to Continue Reading »

Written on June 14, 2025 at 12:00 am, by Rick Bizzell
Interview by Clay Noel Harper Yesterday: Callahan Crossley – Tryan College You Rodeoed For: Blue Mountain Community College [Pendleton, Oregon] Years at CNFR and Event(s): 2013, 2014 and 2015 in the barrel racing and breakaway roping. Years You Won the CNFR: 2015 National Barrel Racing Champion; 2014 Reserve Champion Hometown/Where You Live Now: Hometown – Continue Reading »

Written on June 1, 2025 at 12:00 am, by Rick Bizzell
By McKenzie Frizzell Addiction is a powerful force – one that must be confronted. It is a disease that can take root in one’s life and wreak havoc on more than just themselves. Gradually, if left unchecked, it can consume every aspect of a person’s well-being and turn into a relentless cycle of struggle, denial Continue Reading »

Written on June 1, 2025 at 12:00 am, by Rick Bizzell
By Lilly Platts Coulee May Proctor is only 4 years old, but she’s already making a name for herself in rodeo. The budding trick rider has been appearing in performances alongside her mom, Haley, capturing the hearts of rodeo fans across the country. Rodeo is in Coulee’s blood — Haley started performing at rodeos when Continue Reading »

Written on May 1, 2025 at 12:00 am, by Rick Bizzell
By Clay Noel Harper | Photos Courtesy of Rodeo Quincy Throughout the years, the Western industry evolved to include many different disciplines and facets. In the past decade, there has been an influx of supporters. But one thing that will never change is its foundation… Faith, family, and freedom! Western clothing company Rodeo Quincy was Continue Reading »

Written on April 12, 2025 at 12:00 am, by Rick Bizzell
By Clay Noel Harper | Photos Courtesy of Cara Smith In the daring world of fashion, Western fashion influencer and stunt woman Cara Smith has a style everyone can’t help but fall for. The content creator found her stride in 2022 after a stunt injury left her sidelined from work. During that time, Smith Continue Reading »

Written on April 12, 2025 at 12:00 am, by Rick Bizzell
By McKenzie Frizzell | Lead Photo by Hailey Rae Photography The “Western way of life” is a statement derived from long, hard days at work, traditional customs, and the determination to see a job finished. Men and women alike can look upon the cowboys and cowgirls of the industry and see the practicality and Continue Reading »