Casey Mahoney; Founder of the Premier Timed Events website, an Online Roping Jackpot
Casey Mahoney is not a computer guy, but owns an online company that is built on a custom-program platform. “I don’t talk the computer coding language, but I tell my developer what I need the website to do and he converts it all and we go from there,” said the 29-year-old from College Station, Texas. His company, Premier Timed Events, started with an idea from his college days. After graduating with an Ag Leadership, Education, and Development degree from Texas A&M in 2009, Casey rodeoed full time for a little over five years. “When I was on the road, I eventually got tired of the traveling. And if I wasn’t at a rodeo, I wasn’t making money.” He figured there had to be a way to make money without traveling.
“Basically during the week while you are practicing and preparing for whatever the next event you maybe heading to, no matter at what level, you can now get paid for all the hard work you are putting in by winning money while you practice.”
The way it works is simple. As the roper is practicing, they video their runs. Each week there’s a new jackpot (Books open every Sunday at 12:01 am and close the following Saturday at 11:59 pm) and each week the contestant(s) uploads three runs. All the videos are timed by Premier Timed Events as they are received and the money is paid out based on the time from a 3 head average. As soon as the week closes (Saturdays at 11:59pm), they use Sunday as the time to verify the results and times, then on Monday the winning videos, the ropers, and their times are posted to social media as well as the website. There are no membership fees, and no hidden fees. It’s an 80% payout, with all the transaction fees taken by the company.
“I’m trying to make this as roper friendly and user friendly as possible.” The online team roping jackpot has been live for three months, and breakaway roping and calf roping were added a month ago. “We are in four countries now and set up to accept any credit card, debit card, or PayPal. We pay one money for every ten teams entered.”
Casey grew up hunting, fishing, surfing and playing basically ever other sport under the sun in Corpus Christi Texas. “I didn’t put a rope in my hand until I was 18,” he said. “One day I just decided to learn to rope and a good friend agreed to help me learn how to ride and rope. I was blessed to meet and learn from some great pros in the team roping and rodeo world along the way as I was learning the “ropes” and ended up roping in college and at the professional level.”
His biggest thing in regards to his company is customer service. “We answer the phone 24 hours a day 7 days a week. Since we are international, we’ve got to have the phones covered. Nine times out of ten it’s me, but once in a while it’s someone that works for the company.”
The future is to get into all the rodeo events, and eventually get into other sporting events. “It’s been fun watching it grow, spreading into other countries has been neat. I didn’t realize that team roping was so big in other countries, so watching the videos from other arenas and countries has been real fun.”