Rodeo Life Media Corporation Expanding with Two Acquisitions

Rodeo Life Media announces its acquisitions of American Buckle and Rodeo News magazines. Coming off of one of the most memorable and exciting Wrangler National Finals Rodeos, the expectations are high to see the momentum continue with some of the best rodeoing out of the chutes in 2024. Rodeo Life Media will be there to bring fans and readers expanded coverage of all things rodeo. “American Buckle Magazine has always been about elevating the sport of rodeo and connecting fans to their favorite athlete. Rodeo Life shares that same vision and will carry it on through Rick & Lori’s leadership,” says Chris Dize, founder of American Buckle Magazine.”

Rodeo Life Media was founded on living a life of integrity with purpose and passion. Owners Rick and Lori Bizzell of Laramie, Wyoming, began Rodeo Life Media because of their passion for God, family, and country. These values will forge on as Rodeo Life works with its team of experienced rodeo professionals, including editor-in-chief Kristen Schurr. Schurr has strong ties to the rodeo industry, multiple years of experience in the publishing industry, and is a card-holding PRCA photographer. 

Her work can be found in The New York Times, Cowboys & Indians Magazine, Western Horseman, Working Ranch Magazine, The Wrangler Horse & Rodeo News, Cowgirl Magazine, ProRodeo Sports News, PRCA Business Journal, Tri-State Livestock News, and more. Schurr said that she is excited about the future of rodeo and wants to deliver compelling, timely, and exciting updates to rodeo fans via Rodeo Life Magazine.

Salted with humor and good-natured commentary, Rodeo Life Magazine coverage will feature rodeos nationwide, including articles on the lives of current and up-and-coming superstars and in-depth and timely information for the growing rodeo fan base. Rodeo Life will not back down from some of the difficult topics that affect our Western way of life, our families, our faith, and our country!

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