The Underdog Honors Rodeo Royalty

Aaron Watson made his eighth consecutive National Finals Rodeo (NFR) appearance last week in Las Vegas. The “World Series” of rodeo attracted more than 2 million fans. In addition to headlining four sold-out shows at South Point Hotel & Casino, Aaron performed at the Round 4 Opening Ceremonies, MGM’s Elevation Cowboy Church, and appeared on “Alexis Bloomer Live” and Flint Rasmussen’s “Outside The Barrell” TV shows.

Three years ago, Aaron wrote “July In Cheyenne,” inspired by the life and memory of cowboy legend Lane Frost. Frost died in the arena during Cheyenne Frontier Days on July 30, 1989. The 1994 film “8 Seconds” starring Luke Perry (Beverly Hills 90210) paid tribute to Frost’s life. Pictured above, Aaron and Luke met at this year’s NFR, spending time after his final performance to reflect on what it meant to be a small part of carrying the proud legacy of Frost’s memory.