Category Archives: Articles

No better place to spend the 4th of July than at the St. Paul Rodeo. Celebrating faith, family, and patriotism and honoring our Western heritage with a world-class rodeo. Nestled in the heart of the Willamette Valley lies a tiny town with a big reputation. The town of St. Paul, Oregon, with a population of  Continue Reading »

Shaley Ham Shares Her Unbridled Secrets To Success Shaley Ham didn’t initially set out to be a fashion influencer. Though she always loved fashion — as a kid, she carried notebooks that featured her hand-drawn fashion designs — a career as a fashion icon wasn’t at the forefront of her mind during her childhood in  Continue Reading »

Western Art Round-up Regular Feature Chloé Marie Burk has centered her life around art and horses. The French-born American artist brings western scenes to life, using movement and vibrant earth tones. Burk didn’t set out to live in the U.S., but a series of opportunities led her to eventually settle in the West. Since then,  Continue Reading »

“A great family friend of ours talked to me about switching hats,” said NFBR qualifier Bradi Good. “After talking with them, I decided to go ahead and switch over to American Hats. “Now I only wear American,” she added. “I am so grateful for everything they’ve done for me.” Bradi Good was only seventeen when  Continue Reading »

Article by Charity Pulliam As the second oldest of six siblings, Louisiana cowgirl Grace Dubois said rodeo runs in the family. Following in their parents’ footsteps, all of the Dubois kids compete in rodeo. “My dad ropes, and my mom did high school rodeos,” she said. “All of us rodeo all the way from youth  Continue Reading »

Article by Charity Pulliam Although his time with Team Cavender’s is coming to an end, Cooper Lane said he fulfilled a goal he set for himself when he was invited to join the team.  “I always wanted to be on Team Cavender’s,” he said. “It was a goal of mine. When I was in junior  Continue Reading »

How Shelby Lovelace And The Good Babes Are Keeping The Class In Western Fashion For Shelby Lovelace, the true essence of Western fashion transcends clothing. The message at the core of her boutique brand, The Good Babes, is that true sophistication emerges from an inner beauty that women can then choose to reflect through what  Continue Reading »

Carrie Ann Sattler was only 16 when she knew she wanted to volunteer for the Reno Rodeo, one of the nation’s most revered Western sports events rooted in 105 years of tradition. As a young girl, she went to the rodeo each year with her family and found herself drawn to the excitement of the  Continue Reading »

If you’ve watched any PBR action this year, you’ve undoubtedly experienced rookie sensation John Crimber. Currently sitting at number two in the Unleash The Beast Standings, Crimber won his first Professional Bull Riding this year in Jacksonville, Florida, and continues to dominate in the bull riding.  Crimber is no stranger to bull riding. His Dad,  Continue Reading »

“I went through probably six or seven straw hats before I partnered with American Hat,” T Parker said. “My aunt was bugging me about finding a good hat that would look good every time I got on a bull.” “Now, I have a 100x Silver Belly American that I wear all the time,” he added.  Continue Reading »