Category Archives: Articles

“Originally, I wore only American straw hats. The brand was looking to expand farther into the western industry, outside of rodeo with their partnerships,” said NRCHA Trainer and rider Erin Taorimino. “I already had a close relationship with American athlete Jackie Crawford, and so it all just worked itself out.” Erin said her favorite hat  Continue Reading »

A year, a month, a week, a day, a minute—we often forget how quickly life can change. August 2023 was a whirlwind of trying to survive the unimaginable for the Montero family. On Thursday, August 10th, it was like any other day. Trenten Montero was home with his wife, Maria, and their newborn son, Noah,  Continue Reading »

  Attention, all writers! Rodeo Life Magazine is now accepting editorial submissions. If you are eager to showcase your writing, here is an opportunity to do so in a well-established rodeo magazine. Submissions must be exclusive to us, meaning they have been sent only to us and have not been published online or in print  Continue Reading »

  Jessie Veeder is a songwriter, musician, journalist, North Dakotan, community builder, mother, and advocate for Western life. She explores rural living through her music, popular blog, and podcast, Meanwhile, back at the ranch, and is the director of the Long X Arts Foundation. Veeder’s latest album, Yellow Roses, was released in January 2024. Jessie  Continue Reading »

Saddle Bronc Rider Damian Brennan thinks positive as he gears up for the busiest run of the rodeo season. Although Damian Brennan may be somewhat fresh to the Pro Rodeo trail, he’s no stranger to winning. Sitting at number one in the world standings in saddle bronc riding as of June 7th, Brennan accredits his  Continue Reading »

While most folks take time off work to barbecue, spend time with family, and hit the lake around Independence Day, professional cowboys and cowgirls load up their rigs and hit the road for the busiest and richest run of the year. For many, this involves driving through the night and making multiple runs per day  Continue Reading »

No better place to spend the 4th of July than at the St. Paul Rodeo. Celebrating faith, family, and patriotism and honoring our Western heritage with a world-class rodeo. Nestled in the heart of the Willamette Valley lies a tiny town with a big reputation. The town of St. Paul, Oregon, with a population of  Continue Reading »

Shaley Ham Shares Her Unbridled Secrets To Success Shaley Ham didn’t initially set out to be a fashion influencer. Though she always loved fashion — as a kid, she carried notebooks that featured her hand-drawn fashion designs — a career as a fashion icon wasn’t at the forefront of her mind during her childhood in  Continue Reading »

Western Art Round-up Regular Feature Chloé Marie Burk has centered her life around art and horses. The French-born American artist brings western scenes to life, using movement and vibrant earth tones. Burk didn’t set out to live in the U.S., but a series of opportunities led her to eventually settle in the West. Since then,  Continue Reading »

“A great family friend of ours talked to me about switching hats,” said NFBR qualifier Bradi Good. “After talking with them, I decided to go ahead and switch over to American Hats. “Now I only wear American,” she added. “I am so grateful for everything they’ve done for me.” Bradi Good was only seventeen when  Continue Reading »