Rodeo Life Magazine confirms that ownership of the publication remains solely with Rick and Lori Bizzell, founders and publishers of the Rodeo Life brand. As Rodeo Life enters an expanded season of growth, the Bizzells are implementing strategic updates designed to strengthen editorial direction, partnerships, and long-term reach.
As part of these updates, Rodeo Life Magazine is finalizing the appointment of a new editor. This transition reflects Rodeo Life’s continued commitment to serving the people who carry this way of life—the ranch families, rodeo athletes, small-town arenas, and the military men and women whose values of grit, honor, sacrifice, and loyalty run parallel with the Western spirit. Rodeo Life exists to steward stories with respect, protect the integrity of the community, and preserve the legacy that binds Western and military culture together.
In 2026, Rodeo Life will broaden its national footprint, from the West to the East Coast, and North to South, bringing readers the stories of not only the well-known champions, but also the everyday cowboy and cowgirl whose grit, faith, family, and work ethic rarely make headlines. Rodeo Life is also expanding purposeful coverage that includes veteran cowboys and cowgirls, honoring their service and their contribution to the Western way of life.
“Rodeo Life has always been about honoring the heart and soul of the West,” said Lori Bizzell, Publisher. “We’re building a broader platform, one that elevates the voices you don’t always hear, while protecting the integrity of the people and the culture we love and cover.”
Rodeo Life is also actively strengthening relationships with rodeo associations nationwide as part of its broader outreach and community connection efforts.
Rick and Lori Bizzell remain actively involved in all editorial, operational, and strategic decisions. These updates reflect internal realignment and forward growth only and do not change ownership, brand identity, or Rodeo Life’s commitment to the communities it serves.
Media and partnership inquiries can be directed to Rick and Lori Bizzell at contact@rodeolife.com, by phone at 307-761-9053, or through RodeoLife.com.
