The “Western way of life” is a statement derived from long, hard days at work, traditional customs, and the determination to see a job finished. Men and women alike can look upon the cowboys and cowgirls of the industry and see the practicality and tradition that make up their day-to-day uniform. While the clothing decisions of the Western community may seem cut and dry, the reality is its history, inspiration, and evolution are far more intriguing than what initially meets the eye. It is more than just a cowboy hat and pearl snap shirt; it’s a means to an end, a statement of who they are at their core and the values that shape their chosen lifestyle. While historically, the women of the industry receive the spotlight for the latest fashions, styles and trends, the men have a thing or two to brag about in terms of their ingenuity, toughness, class, and rugged lifestyles. It is a truly unique blend of inspiration drawn from the American frontier and combined with the practicality of the modern-day cowboy.
From the traditional hat shielding them from the summer sun to the stitched long-sleeve collared shirt and sturdy heeled boots made of beautiful leathers, skins, and fabrics. To the intricate leather works and designs making up the cowboy’s belts, boots, cuffs, and chaps that protect the working cowboy from the wear and tear of the industry. All aspects of Western fashion contribute to the man’s working way of life and desire to leave a lasting remark. The rodeo cowboy is no different. His fashion contributes to his lifestyle, masculinity, and rugged individualism. A statement of toughness and resilience, the rodeo chaps often seen proudly displayed by the rough stock cowboy are a direct result of their expression and style. Made of durable leather and featuring decorative elements such as fringe, intricate tooling, and studded designs, these “tools of the trade” are more than just protective gear but also, in a broader fashion context, are an expression of each man’s connection to the cowboy culture and rodeo lifestyle.
Pictured: Schussler with 6x NFR Saddle Bronc Rider Chase Brooks holding his new chaps by Schussler. | Photo Courtesy of Joe Schussler
Idaho native Joe Schussler, a leather professional and chap-maker for 20 years, has been active in the rodeo leather fashion scene and is a well-known contributor to many of its competitors. Schussler stated in connection to his design features and business, he aims to “refine [his] craft and art.” When asked how his creations play into the cowboy’s ride and ability to compete, Schussler expressed the idea that the colors and design features could play into the flashiness and potential score of the ride, not to mention the statement bold colors have on those in attendance. Favorite design elements of late included metallic colors and intriguing plays on fringe and leather carvings. Schussler stated, “I have my own style, but I’ve really gotten into using different color combinations to be unique in that aspect.” He continued, “I redraw all my designs; I don’t reuse patterns,” adding both a unique and specific element to each piece he creates. However, despite the fashion and bold statements each set of chaps illicit, Schussler’s designs remain functional and serve its original purpose. The leather maker primarily deals in bronc riding chaps, and as such, expressed the fact that the event requires quality equipment to both achieve a scorable ride and protect your legs. “You want to use heavier leather and ensure the fit is correct” so the cowboy can maintain his grip, keeping in mind that “the main goal is functionality [before] going on to designs.” More recently, the leather enthusiast has branched out into the business fashion end of Western culture. Schussler designs and creates briefcases and other trendy leather accessories, all with beautiful and elaborate patterns that are unique to each piece and worth taking note of.
Photo Courtesy of Ty Skiver
Bootmaker and leather crafter Ty Skiver is no stranger to the rodeo world and the statements each Western piece can make. Skiver has worked in the leather business since 1996 and is an artisan of many a cowboy’s attire, primarily the boot and chap business. His style is “a throwback to the old cowboy days” and emphasizes the art of creating a piece with prominence on tradition and quality material. Each piece is a true tribute to the Western way of life, the morals it was founded upon, and a statement of their style. Skiver is a connoisseur of the leather business and the artwork it entails, stating he prefers a variety of leathers, skins, and designs for his leather pieces. Skiver stated, “There is a method to my patterns and the [designs] on my chaps,” continuing with the idea, “It does affect how good a guy does look while riding.” Functionality and practicality remain key features in all of Skiver’s designs, with many clients expressing that more flare is given due to the layout and elements of each piece. According to Skiver, “I like my stuff being a throwback” in recognition of the cultural, historical, and fashion elements that reflect the cowboy way of life – a fundamental traditionalist who embodies a cowboy’s grit, style, and class in each component of his work.
Western fashion goes beyond the women of the world and their choices in hair, makeup, and fur. Rather, it is embodied in the styles of the men, the craftsmanship of their clothes and equipment, and above all, the diverse purpose each item represents. It is a rugged and functional world that has evolved from the original needs of the cowboys and ranchers. Today, the roots of those needs can still be seen and felt in connection to the declarations made by the modern-day cowboy. The bold patterns and colors, in conjunction with the art and design, make for a truly unique take on Western couture. Influenced by many walks of life, cultures, and designs the Western world of fashion remains ever-evolving and on a constant status of change. However, that change is suffused deeply in its historical roots, traditions, and always – its functionality. A beautiful and effective statement for the men and women striving to leave a lasting effect and legacy for the industry.
