Fort Worth Countdown for Cowboy Entrepreneur Scott Knudsen & Mustang Heritage Foundation Ambassador HERITAGE

by Courtesy

FREDERICKSBURG, Texas (Jan. 20, 2020)— Cowboy Entrepreneur Scott Knudsen may have his own heritage as a 5th generation Texas cowboy, but this week he cleared his calendar for appearances with Heritage to support the Mustang Heritage Foundation, January 23-26, 2020, when the debut Mustang Magic Celebrity Freestyle happens at Will Rogers Coliseum during the Fort Worth Stock Show & Rodeo. Knudsen (pronounced kah-newd-son) will ride and do meet-and-greets with the Foundation’s once-wild-turned-ambassador, Heritage, when the Extreme Mustang Makeover and Mustang Magic, bring true Western icons to the public, at the landmark Fort Worth events.

“The first time I saw Heritage was exciting and humbling,” said Knudsen who met the resident ‘mascot,’ while visiting the Mustang Heritage Foundation with his new online show Cowboy Entrepreneur and went behind the scenes with Director of Marketing Matt Manroe last summer. “I could tell Matt was a very ‘outside the box’ thinker. Someone who is very accomplished, yet always looking for a better way to do things,” said Knudsen.  “When he and I came up with this idea [Knudsen appearing with Heritage in Fort Worth], we felt this would not only get more people engaged with the Mustang Heritage Association, but would cross-market all over our industry.”

“Here was this amazing Mustang standing impressively,” recalled Knudsen, an AQHA Professional Horseman and AQHA Ambassador, who’s ridden rough stock to race horses, team roped, penned, and sorted, ridden cutting horses, worked rescues, and trained Thoroughbreds to Morgans and Mustangs. “I could see why Heritage was the Foundation’s ambassador. Once I got near him, I realized how truly great he is. Gentle, yet so strong.” (Interestingly, Knudsen grew up in Georgetown, Texas, the Foundation’s headquarters.) From the action in Fort Worth, Knudsen also will do live call-in radio segments for Texas Hill Country’s 103.7 FM, The Buck.

“Being invited to appear with Heritage at a major event like Extreme Mustang Makeover and the first-ever Mustang Magic Celebrity competition, is something I will never forget,” said Knudsen, a gifted entrepreneur and speaker, who intersects the horse world and business. “I’m honored to have the opportunity to show the public how truly magnificent the Mustang breed is and to do it with Heritage,” he added.

The Extreme Trail Horse Association which Knudsen founded and directs, already supports the Mustang Heritage Foundation and its mission to promote adoption adoption of BLM-housed American mustangs through innovative gentling competitions and awareness programs.


To schedule speaking engagements and interviews with Scott Knudsen, contact

Elizabeth McCall at 310-720-4096 or elizmccall@earthlink.

About Scott Knudsen: A 5th generation Texas cowboy, with a Fortune 50 background as an award-winning national sales rep, Knudsen, 51, brings the best of the West together with business acumen to make the horse world fun and profitable. Headquartered at Lightning K Ranch in Fredericksburg, Texas, his family owns Knudsen Equine Center, Knudsen Horses, and Knudsen Cattle Company. An AQHA Professional Horseman and AQHA Ambassador, Knudsen’s ridden rough stock to race horses, team roped, penned, and sorted, ridden cutting horses, worked rescues, and trained Thoroughbreds to Morgans and Mustangs. In 2005, he was struck in the head by lightning and had to relearn how to read and write.

As President of the Board for the San Antonio area’s top-rated theater company, Knudsen’s helped turned the non-profit’s balance sheet into a $1 million-plus operation. He founded and directs the Extreme Trail Horse Association, with destinations in the US and Canada.

In his new online show Knudsen takes viewers behind-the-scenes at the Mustang Heritage Foundation, joins music entertainment pal Derek Spence “From the Saddle to the Stage,” and appears at HEEL-O-MATIC’s bustling booth at Cowboy Christmas in Las Vegas, interviewing rodeo celebrities to NFR fans. Upcoming shows include Richard Winters, World Champion Team Roper Ty “Blaster” Blasingame, Olympian Steffen Peters, and more.  A captivating speaker, Knudsen’s presentations have inspired audiences far and near, including: Western States Horse Expo, Sam Houston State University, and Texas A&M.

For information on becoming a show sponsor, visit  or email

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