At Smarty Rodeo, we’re more than just a brand—we’re a collaboration of products, services, and values committed to cultivating champions both in and out of the rodeo arena. Our goal …

Growing up on the road with a team roper dad and a barrel racer mom, it’s safe to say that Jordan Todd is no stranger to the rodeo lifestyle. She’s …

Red Steagall’s career has been diverse, from writing western swing and cowboy songs to creating his own radio and TV shows. His music, poetry, and programs have been recognized and …

“I got my first pair of boots and first hat at Cavender’s,” said Kinley Lowry, a first-year member of Team Cavender’s. “A former member of the rodeo team, Jolee Alvey, …