Rodeo LIFE

Prescott Frontier Days, famously known as the “World’s Oldest Rodeo,” celebrates more than a century of honest cowboy competition this Fourth of July in the historic town of Prescott, Arizona. …

Addiction is a powerful force – one that must be confronted. It is a disease that can take root in one’s life and wreak havoc on more than just themselves. …

Legendary artist Kid Rock, known for his electrifying musical craft and unique rendition of rock, county, and hip hop, kicks off the PBR World Finals at AT&T Stadium with the …

            The “Western way of life” is a statement derived from long, hard days at work, traditional customs, and the determination to see a job finished. Men and women alike …

A rodeo to remember through imagery. My experience capturing all angles of this deep Western tradition was like no other. While the photos best tell the story, the writing paints the …

This Canadian cowgirl is living a full-circle life. Her first rodeo was at 11 days old, and years later, she’s one of the leaders promoting the industry that is everything …

For years, the Smarty Rodeo Young Pro Program has equipped high school rodeo athletes with the tools, connections, and knowledge to thrive inside and outside the arena. These young athletes …

CLICK THE LINKS BELOW TO LISTEN ON APPLE AND SPOTIFY Rodeo Life is thrilled to announce a new partnership with renowned rodeo announcer and TV personality Steve Kenyon, bringing his …

At Smarty Rodeo, we’re more than just a brand—we’re a collaboration of products, services, and values committed to cultivating champions both in and out of the rodeo arena. Our goal …

Growing up on the road with a team roper dad and a barrel racer mom, it’s safe to say that Jordan Todd is no stranger to the rodeo lifestyle. She’s …

“I got my first pair of boots and first hat at Cavender’s,” said Kinley Lowry, a first-year member of Team Cavender’s. “A former member of the rodeo team, Jolee Alvey, …